I’ll go straight to the first question. What is it that you want? In relation to the subject of willful animal cruelty, what is it that you want to see happen that you would personally feel satisfied with?
Its an open question to pet owners of all kinds and from every background. There’s no ‘right or wrong’ answers, only your answer. So. What is it that you hope for and want, remaining within the boundaries of actual reality of course.
Its a good question for me to ask and for you to ask yourself. Why? Because if you don’t actually have a clear idea what it is you want and if you don’t have a clear idea what it is that would appease you, then I cannot reasonably see how you’d do anything except stay stuck on anger.
I do not presume to know what people want. When an extreme example comes to light, what is that you would like to happen that you feel currently does not happen?
Be as specific as you can be and, like I say, obviously stick within the realms of reality.
If you do not think the offenders are penalised harshly enough, then what lawful mechanism do you propose that would punish them more?
What would make you read about a case and be left with a sense that at least the punishment somewhat fitted the crime?
I am genuinely interested in your answers, so long as they aren’t things that you and I both know are just not going to happen. There’s not much point suggesting life in prison or hanging, because its never going to happen.
Also keep in mind that there are just too many of them to make a big negative campaign against them all, the way we did with Andrew and Daniel Frankish.
While that would work wonderfully well, its simply not remotely viable to launch such a storm against them all, not even most.
There are far too many convicted every year for us to hope to repeat that with each one, even if we settled for the top 10%, there would still be far too many for us to do to them what we we rolled out against those brothers.
The ONLY way I can think of to punish them is to remove their liberty for as long as possible as often as possible.
How about you? What is it that you want? What would you consider to be just, what would you consider a win?
This takes me onto the second part of the question. I guess in order to answer it you’d have to have answered the first question.
Assuming that you do have a clear answer to the first part, the second part is – what are you doing to get what you want?
Its not a ‘gotcha’ question at all, I simply want to get a measure whether or not people A) Know what they want and B) What they are doing to get it.
Because here’s one thing I do know for sure, and this can be applied to almost any situation. Unless you do have a clear idea what you want and unless you do follow through with actions, then you’re doomed to drift along and be at the total mercy of whatever pen pushers decide is best.
Anger isn’t enough. People get stuck on anger and become anger addicts.
Anger is only a plus if it provides a spark that sees you take constructive actions. But keeping anger inside with no means to express it except ranting online? That’s no good to the person or to anything.
You’ll just make yourself ill and warp your personality remaining in a permanent state of anger with no follow through. Ironically and sadly, this only hurts you and not the perpetrators of the actions at all.
As the old expression goes, ‘don’t get angry, get even’.
The kind of people who do these things probably feed off impotent rage that has no follow through. They aren’t worried about rage with no follow through.
I say this with love, if you’re the kind of person that gets angry often but lacks follow through, and, if you’re the sort of person who has no idea what would satisfy you in regard to this subject and these crimes, then you’re probably best off avoiding the subject entirely.
Don’t read about it, don’t think about it, do anything except for touch these subjects. You will do yourself no good.
This isn’t exactly pretty or easy stuff for anyone, so if you really do find yourself caught up in anger with no firm follow through, then for your own sake, leave it well alone.
I would never in a million years touch any of this stuff unless I always had my own clear plans and objectives, which are very public and all a matter of record.
If all I thought I was going to do back in 2016 was get angry over and over in comments sections on social media, then I’d never have touched or read the stories in our press. It would only drag you do if you have no intent to follow through in some sense. Follow through is key because follow through gives you a sense of some empowermenet, it gives you skin in the game.
You ultimately need an organised opposition to a virulent problem or else the problem has no obstacles and will spread and spread until its an epidemic.
Its an erroneous task as I have found out. You do attract some absolute gems, but for every gem there will be 1000 people that just rage and do nothing of note.
I guess this is just true of real society, you’ve all seen the social experiment videos where people walk on by when a ‘crime’ is occurring.
I say this with all humility when I state that I’m quite astonished at the absolute shit storm we managed to create all through 2016 and 2017, when I think of the meagre resources we had to work with, we punched far and away above our weight.
At our optimum we were hitting page 2 of the Sun and getting full pages in the Express. The reach of such tabloids is VAST. Companies would pay top £ to advertise on page 2 of the Sun. We were given what would be about a six figure sum in collective regional press, if a company or charity were to have bought all that space.
The press, esp the big press, are in the business of making money. The big papers don’t go giving out premium space if they don’t think there’s mileage in what’s going on. If they think there’s no value to the story, they will not run with it. They are spoiled for choice with stories after all.
Using the British press to create momentum and pressure is a very good tactic. Its such a good tactic that just about every big and small organisation on the planet wants the press to cover their issues.
Its insanely competitive, and don’t forget, unlike us, many use PR agencies and flat out advertising for their coverage. We have never employed any PR firm and nor have we paid for single inch of space.
What we did do was to put on a series of promo’s, backed by press releases, that were attractive enough for the press to cover.
We had them hooked, and my original intention was to keep on going with the promo’s, giving them what they liked and wanted, and generate a maelstrom of pressure.
However, I’d say the last truly constructive thing we did was to create and promote black-listed.info
This also got a great deal of press way back when we first launched it in October 2017.
It was however important to keep promoting it to the degree that it reached sticking point and became a thing within the minds of people.
There were essentially two ways that could be done. I was hoping for one or both, but I’ll get to that. The first way I hoped it might be used, and therefore given exposure, is that people would organically and across the country, do simple things like flyer their town with posters of the URL, take photos, send them in, and we can make them go fairly far and wide.
Its remarkably difficult to get anyone to do things though. You might be lucky and pick up a few, but you’re not apparently going to get multiples of people from various towns, all taking part at the same time.
Not even if you give them the actual poster or even create one bespoke to their city. When all is said and done you can only provide the tools and say ‘listen, get this going, it might be a good idea’. You cant force anyone.
The only other way was then to do a series of promotions in real life, as we have done before, and specifically aimed at drawing as much public attention to the register as possible, and press attention as well.
Its not that this is a particular paradox or anything, it would be quite plausible for me to hire a set up and have it locate itself near the HQ of a well known newspaper, and then just start broadcasting the register to passers by.
You cant get much more blunt than that, but it would absolutely serve its purpose.
However, as interesting as that may sound, and it is, it takes some sort of budget to do stuff of that type. It also takes a good bit of time to piece it all together, but that’s never been the issue.
As much as I give my all to secure discounts, favours, etc, I’m not going to pretend to anyone that any of this is possible with a budget to work with. We don’t really have one which is why we haven’t been able to do a whole lot, beyond sustaining the register and treading water.
We don’t really even ask for donations very often now, it gets to a point where people either understand that its necessary to do things or they don’t. Again, no one can force anyone.
What I can say is that we have always given back far more worth in content than what we were given to work with. For every £1 we got we delivered £100 of exposure and promotions.
What I’ve never been able to do is convince people of the power of momentum. The pattern has been more one of do something, its admired, and then…..its a huge struggle to get people to get the momentum part.
Then when they don’t get the momentum part we invariably dip on the momentum we had already created.
This is something that you need to go hard at with. If I honestly thought this could have been done with my slippers on and pipe in, then I’d be cool with that.
I’d be saying to people ‘hey, just chill, things will magically work in your favour somehow’. However, just like ANY injustice or imbalance that is LONG overdue to be rigorously corrected, you must go at it in a near relentless manner.
No injustice or imbalance has ever been corrected without constant effort, over and over, until the nut cracks.
If you genuinely believe there is a systemic injustice or something inherently malfunctioning at the judicial level then you’re going to need to either organise and come up with what it is you want (from them) or you’ll have to do more to back those who are willing and prepared to fight for you.
There is a third option.
You can do neither and concede your country to this.