A Call To Arms

Okay, everything is as cool as something very cool in regard to all Operations. The next extremely public one being Operation Tour De Frankish on May 21st. The official forecast is warm weather but I predict storms.
Operation 650 is also in hand.
There are other operations in the “later tin”, in all truth we have more than we can keep pace with at times. Many will have almost zero cost and a few have a cost attached.
However this is a call to arms in regard to artwork for the billboard.

We can get the company to do in house artwork, but in my experience they don’t put as much effort in if its just another client (which is how they will see us). They also tend to charge over the odds. This is a route we would like to avoid.
We could just commission a graphic designer. Again they charge too much for my liking and they can be super slow. When I worked in press and magazines we were always at loggerheads with designers as they were so laid back!
I would personally have someone that cared a bit about the case and happened to have the time and skills.
You would need to have experience in the spec that has been given to us.

Sheet SizeI Imperial Metric
Size 48-sheet:20ft x 10ft
DPI and Scaling:
Finished resolution should be  150-200dpi at ¼ the finished size to ensure the highest quality finish. If you are scaling artwork then please state the scale used on the cover of the CD or CD box as if this is not stated it will be printed as presented.
The higher the resolution generally the more detail in the image, but too high resolution and the files become impractical to work with. As a guide a full background image for an AdVan, should be around 200 Mb. Using files larger than this size will have no quality benefits and may delay production.


Any typographical elements of your graphics are best done as vectored/outline paths i.e. in Illustrator, Quark, Freehand, etc., with the photographic elements placed behind.


Outline all your fonts in Illustrator, Freehand or any other application that offers this option.
If you cannot outline your fonts please supply your fonts used in job (to include both screen and printer files). Ensure correct licenses for font usage are applied.

File Formats
The preferred file format is a high resolution PDF, however EPS, TIF, JPEG, BMP are accepted but please note that no actual or consequential loss can be compensated due to file formats corrupting during transfer or the ripping/printing process.
Photoshop –
Files to be supplied as CMYK – delete alpha channels from files(our preferred Photoshop files would be EPS with JPEG encoding, maximum quality, Macintosh preview).

QuarkXpress –
Do not float any artwork with tickmarks in the middle of a larger page.
Use the edge of your page as the edge of your print. Add bleed where necessary. Send laser proof(s) with full details.
Use the “Collect for Output” in every instance. Please ensure fonts within EPS files have been sent, or ideally ‘outlined’.
Always use ‘single’ pages only.
Do not spread artwork over many pages.


Freehand –
Always place a clear non-printing box to the page area. Send to back. If you do not your file may print out at the wrong scale.

Illustrator –
Do not work at a large scale, i.e. 3m x 3m pasteboard width, ensure the work is scaled down, ideally a quarter or 1/10th scale.
The reason for this is that Illustrator cannot create a ‘preview’ for large areas.
Ensure that work is created originally @ 9600dpi rather than the default 800dpi as this can createflatness/printing problems
CorelDraw –
please supply the original file as well as exported EPS file, convert fonts to OUTLINE. If the file is a correct proportion and includes bleed we can work directly from the EPS file. Working in proportion is an essential method of working.
Please clearly indicate what ‘pro’ you are using. Please be consistent with your artworks i.e. 1/10th scale used throughout the job. Artworking time may be incurred to correct data.
Flashes and Additional Artwork:

Flashes are additional prints used to cover a selected area of a poster to change and
Address, Telephone Number, or promote a timed event such as a sale. When such additions are required then they must be provided at 100% scale as a separate file from the original.
Flashes should be no more than 15% of the complete original artwork and no more than 5ft in height or 20ft in length as increase size makes them difficult to handle and apply.
Colour Proofs:
Please supply colour proofs where ever possible, with any specific pantones marked, to ensure accuracy of output. All the printers use a 4-colour printing system C.M.Y.K. Certain Pantone spot colours are not achievable in 4-colour process. We advise the use of a Spot to Process Colour Pantone Chart to check the 4 colour equivalents of Pantone Spot Colours
File Naming:
Please name the files in the following manner using meaningful abbreviations if required:
“client name+campaign title” and save all items and enclosures in a folder called
“gorilla+client name + campaign title”
Sending Files:
– Optical media can be in either PC or MAC format but should be clearly
marked with the type on the CD or Box cover along with the software package used to create the original artwork (include version). The CD should contain all component images and files required for final printing along with a PDF or JPG copy for proofing.

– For clients who are unable to use the above methods we can provide an FTP area to which you can upload files by request.

– For files less than 10mb in size we can accept email as a method of transfer. Larger files maybe Zipped, Stuffed or sent using a transfer software such as ‘We Transfer’.
Please include the words “File for Print” in the message title
For administration purposes please e-mail separately a low resolution PDF of the artwork file including any flashes to be applied in position.

Hello again. If you are still reading this bit and find yourself nodding at the stuff above then we probably want to hear from you.
If the stuff above read like Martian to you then probably not.
We have TWO clear alternatives that we can brief someone on.
Both are really powerful but we need two and will use one.
We did ask casually last week and someone may be able to help, but at OF we like to have as many back up plans as possible so that everything goes excellent with the minimum of hassle.  Also we don’t want to be a total pest to one guy!
We don’t even mind paying something to get it done well and fast.
Can help and want to? Above spec make any sense?

E mail us, FB us, get a giant bugle and open the window – then blow it.
And we’ll be sure to come running.



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