An Open Letter To All Pet Owners

I have a few questions for you and would appreciate answers left in comments. I’ll assume if you’re reading this then you are indeed a pet owner and would maybe call yourself an animal lover.


My first question is – what motivates you? There is no multiple choice, there is no right or wrong answer – what motivates you? Your answers can be anything whatsoever so long as they definitely fit the criteria of being something that motivates you into some sort of action.



My second question – I’ll assume that if you’re reading that you are already in agreement that its high time the punishments better reflected the grave nature of these crimes. My question; How do you hope to get that without direct advocacy aimed at achieving it?



My third question. If you agree that direct and relentless advocacy is a necessity then where do you specifically think its going to come from? Someone needs to do it. Who? And how?



Its a bit of a 180 for me to be asking such questions, since I’m ordinarily the one trying to give up some answers.


But I’m a bit out of answers for now and I cannot speak for people that I don’t know.


I have no idea what motivates others.


I have no idea how you’d get punishments that fit the crime without direct and tenacious advocacy.




And I have no idea who is going to do it, since, to be fair, the likes of the RSPCA have been around for over a century and its going to take a bit more than Ricky Gervais occasionally painting whiskers on his face.


That’s why I am asking you – because I don’t have answers to those questions.


I do know that my perception of this challenge is different to how it was in the Spring of last year.


What I saw was pretty simple really. We had a nasty situation which was not an isolated event in this country.


We had/have a justice system currently unable to give the offender the time they merit for such actions. We also saw a mass of people who at least appeared sincerely triggered by both the offences and also by the perpetual weak sentences that always follow.


The math was simple – if you can get a sufficient number of the angry and triggered people to be meaningfully productive, then with a co-ordinated effort you could very soon create a momentum which would generate its own energy – eventually leading to a pathway to change.


Its a simple formula and a formula which unquestionably does work and has worked in many other fields and areas.


We have simply not been able to get nearly enough people to be meaninfully productive. That’s why I say I have no answers to the three questions and that’s why they are questions to pet owners at large.





We can safely say that we have tried almost everything plausible to evoke and provoke more from that mass of angry people out there in the cyber world – but it seems that there is nothing that does the trick.



Only the very tiniest fraction of a % can be said to have been meaningfully productive since the Spring of last year. I salute them all, past and present, but they really do represent but a tiny fraction of the general mass that always say how triggered they get over the status quo.


My perception has changed in the sense that I once felt sure there would be far more stomach for this fight than has proved to be the case.


I obviously knew we’d face an uphill battle getting lazy MP’s to finally face up to the fact that this has been ignored too long and by too many.


I’m also not naive, I didn’t think we were going to get like 100,000 super active people. You’d be fortunate to get that for anything. But I definitely was once of the view that a substantial enough % of those angry people could be made productive and that this productivity would, as productivity does – lead to growth and results.


We’d originally estimated that if we stuck in for over a year and kept on showing we were a serious deal by doing things that by now we might have a knot of say 100 people that donate.


I don’t think that was an unrealistic target given the sizeable audience, the subject matter, the stakes and the fact that we are in desperate need of activism and advocacy.


However, we have simply gotten that calculation wrong. We budgeted for 100 in the Spring of 2016 and despite our flat out and never ending efforts, we’ve never managed to reach that figure. We completely over estimated despite the fact that it began as a humble estimate.


For the past two weeks I’ve been communicating back and forward with a director of a top PR firm in the city. Not with a view to paying them as we by no means have the £ to do that.


I simply asked them to review our body of work and give us sincere feedback. His professional view was that its a great body of work with a more than plausible aim. He also stressed what I have wasted my breath stressing for over a year …. if done continually, he said. You cant afford big gaps in other words, especially not now in this modern media age.



He’s invited me in to meet him if I want to, although he did fairly emphasise that he probably wouldn’t advise me to do that much different to what we have already done.



And there lies the issue. Its good to have our work professionally approved by the director of a top PR company. Its obviously true to say that if you do it in a relentless manner it creates its own momentum. But it takes time, work and money to do such things.



We get that people wont fully understand that until they try to do it – then they will get it very easily. We only ask that they at least try to understand it.


We’ve only ever wanted people to see that nothing happens by itself. We’ve only even wanted people to see that without direct and constant advocacy there is no hope of change. We only wanted enough people to understand and fully accept the fact that to build, grow and maintain anything takes work, time and funding.


We have not been able to make enough people understand that.


It may even be that they do understand it but we over estimated how much this really matters to people when it comes down to it. Its possible. We over estimated that after a year of flat out work we’d have around 100 sponsors nationwide, so its quite possible we over estimated the stomach people have for the fight.


And make no mistake – it IS a fight.


Correction – it is only a fight IF a sufficient number of people have the nuts for the fight. Only then is it a fight. If sufficient numbers don’t have the nuts for the fight then its not a fight but a losing battle.


So, my fourth and final question to any pet owners reading this evening – how much stomach do you really have for the fight?


That fourth one could perhaps be better answered with deeds and not words.


We are all grown up enough to know that this crime, as hideous as it is, is not the only hideous crime going on in the UK.


We are also all aware enough to know that this crime (of pet cruelty) is by no means the only hideous crime in which the victims and wider society are let down by the justice system.



I’d most certainly describe this fight as a just and worthy one. What we are trying to do and achieve is a serious thing in the ugly world that is animal sadism. This isn’t some made up and not very serious issue in which we’re painting our arse to get attention from Salon magazine and Buzzfeed.


We’re not here to virtue signal and protest and fight for the ‘rights’ of people who already have all the bloody rights that they could possibly want. We’re not here to perpetuate and try to ‘combat’ some ridiculous made up ‘phobia’ (insert pre fix).




We are here to get our hands dirty in an ugly ‘business’, we are here to raise awareness, and we are here to at long last make those in high office wake up and start treating such offences with the seriousness they warrant.


And to win. That’s why we’re here. Not to score a victory against this offender or that one, but to score a victory against all of them.


Can it be won? If I thought no then I could honestly think of better ways to spend my time than deal with this type of subject matter. Of course it can.


But it will not be won without a much greater level of desire.


That’s the bold and hard truth. The bitter pill if you like.


The future is your future to shape. You can play a part in determining the future of both offenders and countless pets as well.


Don’t complain about Government ministers unless you can fairly say you have personally done all that you can.


We’ve done good work along the way on this journey but we can only take you so far.


Can we take this and you further? In theory we can. But it would take a great deal more push and more direct input from … every pet owner that reads this.


It would take the biggest push we have seen since the Spring of last year.


That’s another question I don’t have an answer to – can we get that sort of push?

Pet owners (and that includes you with a single goldfish!) – its over to you.





Friday thought..

A very sorry case dropped into our mail today.  Its on our FB wall.

You can also read about it here if you haven’t already done so;


I could say how evil and sick it is but its stating the obvious. Besides, there will be no shortage of people online who’ll state it for me.



I’ve gotten to a point where my first reaction to seeing a story like this is to feel a sense of tiredness at what is inevitable after the story breaks.


There will be lots of short term expressions of anger on social media.  Most wont translate to anything. And its obviously inevitable that when he goes back for a sentence that whatever he is given will trigger people on social media a second time. For they will see whatever he is given as inadequate. And they’d be right to think it, its just that thinking it doesn’t bring anything into reality.


I’ve said many many times that the solution is greater and more advocacy (for longer sentences), so I’m not going to bore you or myself with going over all that nuance of that yet again.


This is a full time problem and a full time issue, not merely the number of people of this type but the fundamental goal of trying to alter the landscape in a meaningful and lasting way.


You can only fix a full time issue with full on effort that is in itself full time. I cannot think of any big goal or objective that has ever been achieved with a piece meal effort.


I cannot think of any big advance made by treating it as a hobby.


You absolutely and definitely need a full on and full time fix to a full on and full time issue. I am not much of a prophet but this much I do know – very little will change without it.


We’ve tried to be that full on and relentless thing to fill a void that very much needed filling. We’ve tried to lead by personal example in terms of full on effort. We’ve tried to be as full on as we can in terms of doing events and other things.


But it is extremely difficult to maintain the required level. To do it with the resources and man power that we have has always been a big ask – but we’ve managed to muddle through by our own will.


But if you want individuals like the one named in the article to meet the full force of the law then you are definitely going to need to find a full on and full time fix from somewhere. There’s so much more I/we could do to build and develop things, but the simple reality is that while I have the will and the ideas I do not have any more time to give than I already give on a regular basis. Which is pretty much all my free time.


People are also going to need to be a lot more pro active. Nothing will be achieved by only sitting at home grumbling about it online. That’s not even a dog whistle to come support us because we’ve been pretty creative and relentless and we know by now how very hard it is to get people to do much or give anything.


We don’t have any magic phrases or new cases that are suddenly going to alter that. People are going around in circles over these crimes because they are stuck on this loop of anger then nothing.


I cant break it for anyone. That’s something a person has to choose to do for themselves.


I can only give you my sincere view as to what you will definitely need if you want to go from the current situation to a better situation.


You can lead a horse to water as they say.


To build a house you need architects and you need builders and then the house will require to be maintained. A house cannot build and maintain itself.


Likewise, these particular victims cannot create their own advocacy and pressure.


But then I’ve said all of this many times before. I’m not expecting to hit a magic button if I say it one more time.


I can only state basic truths, such as a full on problem demanding a full on response and counter reaction. I can only repeat that in order to bring it under control you must first ensure they are being sentenced more justly and I can only say again that to achieve that you are going to need relentless advocacy for that. I can only keep poiting out what happens to a problem neglected and I can only keep emphasising how dangerous these individuals are.



These types of offender are scum – that’s not up for debate. But if people would get their act together then they’d soon find they are also low hanging fruit that would be totally dispensable to a Government if they felt under sufficient pressure to act. Only two weeks ago Gove was more than hinting that his party are becoming at least more receptive. That’s good – but as I pointed out at the time – that’s when you most need to get on it and be as visible as possible.



The future of these types of offenders lies in the hands of those who are not offenders. It lies in the hands of anyone with more than a passing interest in the outcome. Its that simple. How they are dealt with in the future will be shaped by what people do (or do not do) in the here and now.



If there is sufficient noise and if there is sufficient coherent public demand then this is one of these cases in which a Government would give in.


But without that coherent demand and without that sufficient activity? Then it will be more of the same over and over.


See it as market forces. If there’s enough coherent demand for a thing then that thing will be delivered. If there’s no or little demand for a thing then by the law of market forces, that thing is unlikely to come to pass.





Three Things You Should Know

The first thing is that the Government are starting to unravel and soften to the long overdue notion of strong sentences for the most vile.


From the Express;

Today Environment Secretary Michael Gove told MPs that the full force of the law” should now come down on the worst culprits.

Mr Gove, responding to Tory MP Philip Davies question about the Government committing to increased animal cruelty penalties, told the Commons:

He said: “

“It’s something I’m actively reviewing.

As you know, I’m not someone who will automatically reach for stronger criminal sanctions as the only route to dealing with a particular problem.

But there are particular cases of animal cruelty where we may well need to revisit the existing criminal sanctions in order to ensure that the very worst behaviour is dealt with by the full force of the law”.”


Quite why this forms any part of the environment secretary’s remit is anyone’s guess. It doesn’t matter.

All that matters is now seizing the moment and holding his and his Governments feet to the fire.


When you clearly see a crack such as the one above then its crucial you take full advantage and hammer away at the crack. There are two ways this can be done. You can do it all yourself.  Or you can simply give us direct and tangible support and we will keep on doing it.


Which leads me nicely to the second thing you should know (and may already do).


Regardless of these soundbites from key Government ministers we are launching the UK’s most comprehensive abuse register this summer. My view is this. If Ministers would have preferred to oversee and run it – then there has been nothing stopping them for years. The fact that they didn’t created a vacuum. And nature hates a vacuum. And that’s why we intend to fill it.




The third and last thing you need to know is that pressure works. We threw our entire body of work at a top PR company for their feedback and their director personally came back and said it was a phenomenal amount of PR over such a short time and with such an old case as the spark.


We asked them for their professional view – did they think our body of work and tactics were liable to eventually cause Government to shift? Their answer was that its all very achievable – so long as the work we do is continual and on going. He stressed that part most of all.


And to do that takes the volunteers you have that make up OF. But it most vitally takes you to step up and either give work or give donations so that we can indeed go for the kill.


You can just make a donation of any kind via paypal.


Or you can be one of the 100 members we are seeking to join Mug Club. Note to those who have signed up so far – we are waiting until we get some more in so we can negotiate a better bulk rate. Annual membership is £30 and again via paypal.



Have a good week.


Let’s See If We Can Make THEM Scream more



There is an organisation called CAAR who have been petitioning the Home Office and Ministry of Justice to bring in legislation for an Animal Abuser Registry.

They are to be applauded for trying.

But here is a simple truth and hear it well. If we want anything done we have to stop asking and we must start doing.

Asking is only of worth if there is anyone listening and acting.

When there isn’t anyone listening and acting then the responsibility falls back upon the citizens.

With that in mind Operation Frankish are not asking or petitioning for a register.

We do not seek permission. We creating and launching our own. This summer. And that’s all there is to it. Its needed. Its morally right. It tilts the balance of power back toward good people.


The powers that be won’t like it. Well, that’s what happens when they sit around and pontificate for too long over too serious an issue. They’ve had their chance, its time for them to move over. The abusers are going to hate it. And that’s a good thing. Everyone else will love it.


OF believe firmly in the rights of good people taking precedence over the rights of convicted and proven sadists.


OF also firmly believe that your local and central Government knowingly place your loved one’s at risk by routinely moving such twisted people into neighbourhoods without anyone having the first idea of the kind of dangerous monster they have in their community.


We also believe that with a one stop shop of cases and faces that’s user friendly and easy to access that we can all be the eyes and ears that makes it impossible for these people to function without it coming to someone’s attention.


We believe in empowering people who think they have no power, while the Government do all they can to remove your power and hand it over to the very worse of people, in the form of free stuff and extra rights.


It is not the 650 MP’s bloated MP’s at Westminster who are forced to live beside this vermin.

No. Their leniency toward them foists them upon YOUR community.

And we think you have the inalienable right to know about it.

So you’re going to.

Share and spread the message. And give us your support.

Historical cases wanted


We are seeking as many historical cases as you can provide us. And as quickly as you can provide us with them.

Send your cases to us at –


Please ensure you put ‘historical cases’ in the title.


All submitted cases must involve parties already convicted and that are a matter of public record.

All submitted cases should include details and a source.

All submitted cases must have taken place within the UK.

If you know of an organisation or group that you think can provide us with a lot of historical cases then make sure they have this link.







One Strike And You’re Out? Tell Us What You Think


Pet banning orders. I wouldn’t go as far as to call them a total waste of time but they are not far off.


I am of the view that they require revision as well. For a start they make no consistent sense. Fair enough, both brothers were handed a ‘life’ ban. Then in the same year you had those four gremlins who stole that little ‘Chunky’ (dog) being handed a five year ban. If anyone isn’t familiar with that case then its out there online if you want to bring yourself up to speed with it.


You’d think that since there is a sliding scale as to how long a ban can be given that it would be based on severity, right?


That would seem to be the most common sense marker if indeed you are going to have a sliding scale system. Yet if severity is a criteria I see no evidence of it. What those four attackers did to ‘Chunky’ was every bit as bad as what those brothers did. Its flat out bizarre to me that they’d be issued anything except for a life ban.


This happens quite a lot and at times I think they just sort of make it up as they go along.




I have a strong suspicion that dangerous idealism probably plays a part. The four attackers who stole ‘Chunky’ were a few years younger than the brothers. The pathological idealism that infects our judiciary probably thinks that they deserve another chance, that they aren’t so bad after all and there’s no reason why they cant all be wonderful pet owners after 5 years.




This is totally delusional. Our judiciary and legal system has been infected and influenced by delusional thinking. These delusions have consequences and the consequences are dangerous.


But out of interest, since all four are indeed still banned, what actually happens when one of them violates his ban, you have evidence, and you contact the ‘official channels’, that is the police and RSPCA?


I can tell you because we tried it as an experiment. We had good evidence that one of them (Ryan Hollick) was in violation of his ban, based on photographic evidence and screenshots of dialogue taken straight from his FB page.




When you alert police (they are in violation of a court order after all)..? Once you’ve spent ages explaining it they eventually ‘advise’ you to ring the RSPCA. When we rang them? We got this dithering old lady on the phone who eventually contrived to completely screw it up.


Pet banning orders need not be the near waste of time that they are right now. Pet banning orders should exist but they should exist with bite.


This is why I believe they should be reformed and revamped.


How about this to make it nice and simple? Anyone convicted of such actions is always given a life ban, irrespective of their age, regardless of whether or not some hand wringing social worker ‘feels’ they can all be good boys in the near future.



Its not a necessity to own a pet. Its a privilege. By going full on with life bans you are merely denying known offenders what they morally deserve to be denied. There is no practical or ethical reason to issue anything less than a life ban when the actions are palpably as wicked as that. If someone is convicted then give all of them a life ban and with no possibility of ever appealing it.




However, that adjustment would not be sufficient in of itself. It would be better – but not good enough. Why not? Because I do not believe there is a good enough mechanism in place to properly manage those who have been given life bans.



There is no practical way of monitoring everyone who has gotten or who will get a life ban. It would take far too much man power and probably prove economically unsound to employ the staff it would take to do so.


The cheapest and most practical way? You have to make it as unappealing as possible for someone to risk violating a ban. That means that reforms of pet banning orders should come with the understanding that further custodial sentencing will be issued if a banned person violates their ban and gets caught.


There’s a good reason why the majority of drivers who are banned for a year don’t just ignore the ban and take to the road. Yes, they would fear a ban being increased. But they are also aware that it could even lead to them losing their liberty.


If there was no real pain for an already banned driver to hop back in a car on the day he was banned? Then all banned drivers would do it.


Some drivers do on occasion get a life ban. And some will violate that. Not the majority though. The majority are afraid of the consequences so they self regulate.




*The term ‘banned from keeping animals’ means being disqualified from owning, keeping, participating in the keeping or being party to an arrangement which entitles a person from having control or influence over the way animals are kept *.

Which Are You?

Ponder this question over the weekend. Are you a coward or are you a fighter? Only you will know and you can’t lie to yourself.

There is a good reason why violent crime has spiked again, there’s a good reason why so many areas are blighted by packs of anti social misfits and there’s a good reason why even the very people at the top of the RSPCA will admit to you that what they are dealing with today is far more extreme and nasty than at any time in their history.

The reason? We have become a nation of atomised cowards.

Too afraid and fearful to push back against both the perpetrators and the system that enables and protects the perpetrators.


People do not realise their own power – so long as they are organised behind something. It is true that as an individual a person may indeed feel overwhelmed and not know where to start. But when you get organised and when you get behind that which is organised then you will begin to realise that you are not powerless at all.



Being organised and relentless is the key to victory. Feeling that you are a part of something bigger than yourself is important – it will negate that sense of isolation and vulnerability.


As a nation we must remember how to be fighters again and we must forget how to be cowards.


Do you have kids or are you planning on having any? If like me you do then do not hesitate and leave them to inherit a nation in which the lowest of the low are allowed to do what they want without fear of consequence.


The Britain I grew up in as a kid wasn’t perfect but it was a great deal safer than it is today. That’s not some vague romantic notion. Its a fact and it will only keep on deteriorating unless the good and those with courage fight back. Things are bad but the situation is not hopeless. This country is by no means so far gone that there is no hope.


There is hope. But hope alone isn’t going to put these predators in their place and hope alone will not save untold numbers of future victims.


To salvage the situation, win back power from the vermin and to leave behind a safer nation for your children is going to take effort, personal, sacrifice, its going to take persistence, labour and capital. And organisation and direction of course.


Therefore the question that the casual reader should ask themselves this weekend – are they a coward or are they a fighter who doesn’t want to concede an inch to this assortment of scum and the system which panders them?


Don’t forget those two fan boys and their mother were issued with cameras and panic buttons – all at your expense.


Don’t forget how the witch who spawned them had the temerity to go waddling off to the police because …. someone took a pic of her car driving along a road. This shows where their psychopathy came from. She spawns two evil little fuck tards and she has the audacity to cry a machine of tears when someone took a photo of a car.




Not to mention the hotels they were put up in – again, all at your expense.

We’re not merely failing to punish scum. As a nation we reward them. They are given extra rights and protections.

None of this would be possible if enough people found their bollocks and fought back in even small ways.

Its embarrassing that we pander to and have a situation where the lowest of the low can act out and there’s next to no punishment for it. Its soft and it is weak. We are letting down the next generation if we leave them to inherit this mess.


When you are disorganised and disconnected then yes, you have plenty to legitimately fear.

When you are organised and connected then you have no reason to be fearful.


So get organised. Get connected. And lets destroy the current culture in which cockroaches can do as they please and our system fails to protect society or punish them.


There is one thing all abusers cherish – their liberty. That’s one thing they do not want to concede.


Here is the entire reason we need to grow. We must get to a situation where it becomes preferable for the Government to indeed lock these beats up since we must create an environment where they get no peace from their liberty. No peace for the offenders, no peace for those whose lack of political will enable the offenders.


I do not intend to be here in five years time having the same discussing about two more biscuit arsed freaks like them and how things are STILL lenient.

I want us to be here long before five years and I want to be raising a glass on the day its finally announced that, at long last, scum like that will be going down for years.


Lots of things must change. But the first change is always within us.


Fight against the scum and the systems that protect them.

Are you in?

And will you show it in some visible way?

Our social media reach was 30,000 just last week. But reach means zero to us without action and backing. Reach would only matter if we were some entertainment page looking to make ad revenue from clicks.


Is 26 weeks sufficient? – You tell us

Long before Operation Frankish became a thing I had always held a near pathological aversion to certain kinds of bad people.


When I say bad I mean those whose deeds and actions were so demonstrably wicked and sick that no one could possible argue any grey area.


This usually meant paedophiles since that’s a good example of an action with no possible redemption (at least not in my eyes). Long before even the Internet became a thing I would always do my best to be an issue to one if they became known to me. This happened once or twice.


Before the now infamous ‘Baby’ abuse video broke I actually didn’t have my mind in the zone of animal cruelty. I was only really vaguely that it went on, I had little idea to what degree and severity.




For about 6-12months prior I had been studying the methods and techniques of anti grooming movements such as Dark Justice. There are others but from all of them – they impressed me.


I understood what they do and how they do it and was getting primed to do something inspired by it here in Scotland.


They only operate in the Newcastle area AFAIK – probably due to ease for them if they are from that region. Makes sense. Having looked closely at their decoy/bait/trap methods, I felt this was something I would be capable of establishing here.


I took it seriously and far enough to ask them direct questions and their first bit of advice was to get a lawyer here and tell him what I wanted to do so that I would be covered.


When you are confronting people in the street for grooming then you need to ensure you do everything by the book. I was then getting to the stage of sourcing the right legal firm and laying out for them what I intended to do.


It was really just an accident that happened to take me off in a different direction. Had I not watched that video on that day? Then I think my own version of an anti grooming movement up here would have been well established and running.


Do I regret a fluke evoking me to go off in a different direction as I did? In some ways, yes.


The appeal that would have held is that I’d be directly involved in the real world at all times. I prefer that. The other attraction is that you are getting significant numbers caught in your web. Every time I did that I would get a real lift from it.


Its a totally different story when you’re not trying to trap and bait but relentlessly attempting to push politicians into restructuring a long neglected part of the justice system.


Don’t get me wrong. To do that is not only a worthy goal but its the only possible way to make sure people like Frankish are properly punished in future. But in order to achieve a historical change to the legal system its more a war of attrition than a series of short and sharp boosts that you’d get from ensnaring a groomer.


To achieve what we need to achieve is much more of a slog without the weekly visible pay off that you’d get with an anti grooming bait and trap movement.


It is for that reason we always endeavour to do our lobbying in interesting and different ways.




I quite like the technique Dark Justice use and I respect their restraint and the way they protect their brand. They do share a common issue in one sense – despite the fact that their methods often lead to convictions, all too many of those convicted are given suspended sentences.


As far as I am aware DJ do not take part in any sort of lobbying that’s aimed at correcting that part of it. But what they are able to at least do is enjoy the buzz of ensnaring lots of creeps on a regular basis, even if they later get piss poor punishments.


The only down side with the method is that it really only traps those who are trying to groom teens. I say ‘only’. I mean that in the sense that I would ideally prefer some way to ensnare those who targeted the very youngest of children – but that would be far more problematic.


I don’t really make much distinction between scum that would do what the ilk of Frankish did and scum who target kids or who collect child abuse material. In my eyes they are all scum to be dealt with and much harder than our wimpy Governments presently do.


I chose to take this direction as what I saw and discovered was so eye poppingly bad. To then find out how prevalent it is, how leniently they are treated and how lacking in advocacy these matters were was not acceptable to me.


I also always saw this as far more than a pet issue. This kinds of offenders are insane. Their insanity would by no means be restricted to pets alone. It just struck me as amoral and nuts to allow such people to walk around free without ever having paid any price by way of loss of liberty.


It also struck me as dangerous to others that such people are issued new identities and given new homes at the tax payers expense.


I definitely believed and still do believe that the very first big foundation you must lay down is that you have to start sending the worse of them down for several years. Once you make an example from a few it suddenly doesn’t seem such an easy thing to do anymore.

The bar gets raised. The stakes get higher. The risk of pain if caught increases.




Elevate the sentence such acts carry and marvel as you witness the domino effect it would have in other areas. Suddenly media would be discussing it more, the police would probably have to do investigations and not RSPCA officers. Pet ownership bans would probably be redundant since the person would be locked up. The education system would probably leap on the bandwagon and get in on it in some nationwide way. When you skim a stone across water it creates many ripples.


Anyway, I do occasionally have regrets that I went off in this direction since I probably passed up a chance to have weeded out quiet a few groomers here by now. There’s no doubt. If I had put the same energy into it as I have this – there is no question that I’d probably have ensnared a bunch of groomers by now.

There are times I definitely reflect upon that.

Everyone despises paedophiles. Rightly so obviously. There’s not much that most people agree on or unite around these days but paedophile is still a word that sends the public into meltdown.

Probably because people immediately think of their sons and daughters or maybe a good % have themselves been victims. Include the word paedophile in your fight and so long as you are active and stay legal you wont need to work as hard to make the issue one that sticks.


Animal cruelty and pet abuse? Nope. Not so much. Even though there is unquestionable overlap at times, I still think the general public are far too inactive on the matter.

They do not see it as being as much of a threat to them as a paedophile might be. They may or may not be correct – but that’s the comparative perception.




We’re not saying there aren’t a ton of good dog owners out there. There are. I am one myself. We’re not even saying that there aren’t those who like to do stuff like foster dogs or perhaps work with them at their local shelter. There are, and bless them all.


Nope. Its none of that. What we are saying is that there is an apparent lack of demand to actually punish such people properly (at long last). We can and have done everything in our power to stimulate more demand, but unlike the paedophile targets its extremely difficult to do so.


With a bait and snare method its not highly participatory. They go out. They meet the target, they film, they ring the police. There is of course no actual true victim. But the method does not demand participation (save for when they take on decoys).


A movement with goals like this one demands that it be far more participatory. We cannot go out and trick dog abusers into meeting us in that way, what we could and really need to do is get to a position where those convicted of it are locked up and let the domino effect kick in thereafter.


Our style relies on relentless lobbying and doing high visibility events which incur a greater running cost than if I took to my own streets with two buddies and a video camera.


I definitely think for certain that people who are as extreme as those Frankish pricks do need to be sent to prison, and I do think they deserve to lose their liberty for quite some years. I am absolutely certain that it would lead to a significant reduction in abuse. Not an absolute vanishing, but perhaps a drop by as much as 25 % over five years.


But here’s the thing. None of that really matters. It doesn’t even matter if I am totally right and on point. What matters is whether the public are happy and content to settle for the 26 weeks that you have (52 here and both rarely given)?


If the public are generally content with the penalties as they are then it doesn’t matter what I think they should be and why. Demand normally creates supply. Get enough people demanding it in meaningful ways and you’ll be supplied it. But without that demand? Then you wont be supplied it. Its that simple.


I’m really not sure if people think the 26 weeks max is enough or not. I wouldn’t have guessed so a year ago. You wouldn’t think so based on Internet seethe.


But in terms of demand being measured in more accurate ways, such as action, advocacy, supporting those who work around the clock to generate advocacy? Piss poor. Like trying to get blood from a stone that someone else has already squeezed.


In fact without a tiny number of extremely hard working and generous people we’d get nothing done at all. But with the exception of them its piss poor.


I just really want to see very dangerous predators taken off the streets. Whether they come in the form of a Frankish or in the form of a groomer – I want to do them as much damage as I can by making life as uncomfortable for them as I can.


But I am conscious of the fact that the public may indeed generally think that the present sentences for these actions are broadly fine. If the opposite were true then we’d definitely have more of a genuine measure of it by now.


Are we just assuming that the public really want game changing and historical reforms?


There are polls that suggest otherwise, but polls are just polls. There is no substance to a poll. Someone ticking a poll does not mean they personally intend to do or give a thing in order to bring it into being.


If we are assuming that people must surely want to finally grow a pair and start pressuring our Government to lock them all up for years then maybe we are wrong to do so. If the consensus is that people are generally happy with the status quo then maybe my time and efforts would better spent doing what I have laid out earlier?


I wouldn’t like to use up another year advocating for something unless I was sure that far more people wanted that something more than what I have seen this past year.

If that were the case then I’d sooner spend that year ensuring groomers were trapped and handed over to cops. I cant do both though (obviously). I can only really give one thing my all out effort.


It has to be one or the other for me. I want to do what is best and I want to do what is in most demand. If its in demand then it makes things easier as you already have the wave to ride. If its not in demand you first have to create it.


All I do know is this. I’m going to dedicate as much of my time as possible to plotting the downfall of these really bad people.


But I am one man. I cannot take on all of them. There are too many. I can only target either the animal sadists or these groomers. I can only give all out effort against one of those enemies, notwithstanding any overlap.


I am more than happy to stick with this one as it needs doing (in my view anyway). But if there is not the hunger and energy for locking up these losers for five years then of course I’d be more productive doing my lure and trap.


If the demand really is there to start treating animal torture more seriously and if the demand really is there to see the convicted get real prison time – that’s great. But we need to see it. Your MP’s need to see it. Your local reporter needs to see it. Its just not enough to sit and want it mentally in your mind.


I want us all to win this. I’m not interested in gallant failure, or a good try, I want us to win it.


Do you want to win it though? And if you do want to win it, if you do desire to see historical change that would lead to such beasts being sent down – then what are you going to do this weekend to help achieve that?




Friday Round Up

Mug Club Launch


This week saw the launch of our Mug Club. Full details are on this site and on our FB wall. We aim to attract 100 members in a month.


If we can get 100 members to sign up inside a month then the proceeds can be deployed to give the cause more advocacy.


It also serves as a physical way for us to measure true public enthusiasm for real and lasting change. If you’ve already joined Mug Club – thanks. Please be patient because the more people we can bring in the better deal we may be able to broker to purchase the merchandise which = more of it available to spend on campaigning.


Make sure we have your full name, postal address and if you want your pet featured in our Mug Club Hall of Fame – send us a good image together with the pets name.


We accept paypal as its fastest and easiest for us. Its –

The annual membership is a one off fee of £30.



PR Agency


I thought it would be a useful exercise to contact a reputable PR company, show them our past body of work and our campaign and ask for their professional and sincere feedback.

They gave a good and thorough reply. There was no fee involved for getting their overview nor any promise of business. We just asked their sincere and professional view. I wanted the feed back from someone who actually runs and owns his own PR firm. This wasn’t someone I know, I contacted them based on researching their reputation.


I was very pleased to receive a prompt and quite involved reply.
The response was long but here are some extracts from it;


‘It’s all very achievable, Steve’.

‘Your crusading ethos will get you successful coverage if done on a consistent basis and backed up/supported with strong case studies’

‘I do think you have all the ingredients of a good campaign’

Kevin Dorrian
Director, Acumen


You can draw your own conclusions from that, but he has significantly echoed what I’ve preached about over and over – ‘if done on a consistent basis’.


So that’s both me and the Director of a respected PR company both saying ‘it will work, it just needs done a lot’.


This is why I always go on and on and ask people to enable us and its why I go on about not allowing time to drag before we do the next thing. That’s why we’re always appealing for funds to make ideas a reality and that’s why we sometimes ask for labour as well.



£354,000 down the drain


Here’s a snippet from a breaking story today;


‘The restriction of liberty order means he will be tagged and will be unable to leave his home between 19:00 and 07:00 each day.

The Crown has estimated that Gorman had assets totalling more than £1.2m, and that his actions had left the SSPCA with a bill for more than £354,000.

However, the sheriff said that he did not have the power to make a compensation order as part of the sentence’.


You can read the rest here;





This is NOT a good use of £354k. The only positive part is that most of the dogs appear to have been rescued (but he went out and got more). Leaving aside the rescue of the dogs what did we really get for £354k?

The guy has to stay in his house after 7pm. Wow.

And despite being of substantial worth there are no powers to even force him to compensate the SSPCA. Someone such as this should surely fall under the proceeds of crime act in which assets can be seized and sold if its believed they were funded by illegal means.


The crime here is that for all that leg work and for all that cost the guy has not been punished at all. He may even go off and do it again because … why not? There is no real deterrent to him doing so. If there’s no real deterrent and no real punishment then its inevitable that he’d consider it worth the gamble later down the line.


These private prosecutions cost the RSPCA and SSPCA huge sums of money, but what is the actual point if there’s no real punishment at the end of it?



I will never understand the rationale and reasoning behind ploughing huge financial resources into prosecutions when the system is designed to fail the victims over and over and over.


It seems blatantly obvious to me that what you really need to is first afford the courts new and far reaching powers. Once you’ve done that then every prosecution will have far more value.
That’s why we are all about that aspect. We are all about pushing and pushing until the courts have those far reaching powers and use them.




Join our ‘Mug Club’ – 57p per week – 100 Members Wanted

We are seeking 100 people to sign up to Mug Club. What is Mug Club? Usually the first rule of MC is you don’t talk about MC. However, if we do that you wont know about it. And then you wouldn’t be able to join which would make it all totally pointless.

Seriously though, Mug Club is a way for people to participate in the very big fight we have in front of us to be the voice of those with no voice.

They cannot do it for themselves so if the supposedly more sentient human doesn’t do it on their behalf then they are doomed to a future exactly like the present and past.

Mug Club is an annual membership. It costs the equivalent of about 57p per week to join – a one off payment of £30.




For this you will get…


Your exclusive OF mug. These pictures are just for representation purposes. Aside from it being the sexiest mug you’ll have in your mug collection it has practical value. You can use it to drink coffee out of. Even tea and cold drinks are possible with this mug.


Your pet featured on our wall of fame. Send us your very best photo and we’ll add our logo to it. Include a short bio about your buddy.


10% discount on any future fund raising merchandise.


Inclusion on our bi monthly e mail bulletin, with latest news and happenings.


But the best thing you’ll get is the feeling that as a Mug Club member you are directly helping people who have time and again proven their devotion to victory and to dragging our laws up to date.


100 sign ups is what we seek. It should be a modest number given the nature of the issue we all face and given how badly continued advocacy is needed.

It should be a modest number when you think how many dog or cat owners may even read this one post. It will probably be read by 10,000 inside one day.

We only need 100 sign ups from that.

How do you sign up?



Ensure you put ‘Mug Club’ in the information section of Paypal. Ensure you include full postal details. Then send your annual sub of £30 to us here –


Please share this on your own page as well as linking it to anywhere you feel may be of use.


The Mug Club does something else. We are blessed with a very devoted team here. Almost nothing is too much for us. We never stop trying and we never give up. That’s why we know we will succeed in the end, because when you are tenacious, when you refuse to lie down – you will emerge the victor in the end.


However, the uptake of Mug Club will be a way for us to measure to what degree the general public want advocacy for those with no voice or way of fighting back.


If we get a good uptake of Mug Club, if we were to get 100 sign ups? It would completely convince me and the team that not only are we fighting for that which is right but also something that people are sincere about making happen.


Run… like the wind now – and sign up for Mug Club today.