I have decided to freshen and mix things up somewhat over the next few weeks and months.
I consider this to be a necessity.
In the relatively short time we’ve existed we have shown how its possible to put bad people on the back foot, again and again. You can consider that a demonstration, and the abusers can consider it as an example. But the main point is we have shown how doing that is possible.
We have also shown, multiple times in fact, that we can put on a promotion that attracts both public and press attention.
It is obviously positive that we have shown and proven that we are capable of doing such things, different things.
However, there are times when you have demonstrated a thing and you must either then put that thing to one side or use it less.
For example, we would simply not have the means and manpower to do to every abuser what ‘those two’ were faced with.
That’s why having demonstrated what can be done its key to then have more substance. That’s why we are all about ensuring that the sentences are restructured in such a way that in future punishments better fit the crime.
We are still all about that. Its merely that for the next few weeks and months we are going to adopt a different approach. Its good to keep your tactics fresh and always be evolving. A new way does not mean you cannot dip back into proven methods already used, those methods are always there for us to use at any given time.
We are going to be placing less emphasis on public promotions for the time being. In an ideal world I’d keep them going as well as doing what I am about to speak about.
But we only have limited funds and limited pairs of hands, so we need to choose a way and go with that for a time.
So what are we going to place more emphasis on?
Well, for a start, we are going to explore the use of freelance journalists to do work for us. We can use them in any number of ways and I’d like to investigate and use at least some of those ways.
I don’t think we can always rely on the conventional press to get out there and ask the pointed questions that must be asked. One example of what can do is have a journalist on the ground and speaking to members of the public in any city where a big story breaks.
We can do more than simply write a factual account of events. We can get journalists on the ground and engaging with the public. Asking the public the questions that are rarely asked of them but need to be. Questions relating to animal cruelty, questions relating to present punishments, questions relating to public funds being spent to mollycoddle and give special protections to the perpetrators.
That’s the sort of work we want to investigate and pursue. It might be that one month we have a reporter in M’boro and another month there will be one in Liverpool.
My vision is that their work will be mostly visual, recorded and uploaded to social media and You Tube. Their interviews or when we send them to challenge a public official – we plan to have all that recorded and upload it. This means we wont only deploy the use of freelance reporters but we’ll take on a camera man on an ad hoc basis as well, depending on where the report is being done from.
With that in mind I have set aside the next few weeks to go on a recruitment drive. My goal will be to return with a series of journalists who fit our model as well as people who can serve as cameramen for us.
My intention is to create regular edgy material which is about 30 mins long and very easy for anyone to watch and engage with. We will then heavily promote that content so that it gets maximum reach and exposure.
This is a very exciting direction to go in if I can get the right people in place. That’s now going to be my focus for a month – get those people in place. I already have a massive number of leads and potential contacts that I can start to work through on Monday.
We want to create gold standard reports and bulletins that are professionally done. We need to look and be serious. This is a good and fresh direction to take it. If its done as well as I want it to be done, there is a very good chance that these high quality ‘on the ground’ reports will be picked up by your conventional media as well.
Just mull over this. We want to put ourselves in a position now that if a big story breaks we can dispatch a reporter to that town or city for some on the ground public opinion. We can deploy a reporter and send them to ask public officials some searching questions. And we can record it all and heavily promote it.
I am very enthusiastic about this evolution of our methods. It doesn’t mean that we wont do an event or promotion here and there, but I would very much like and recommend that if we can get the right people then we go forward this way for the next while and that the bulk of donations go toward producing this and making it possible.
The other new method I hope to rely more heavily on are short videos of about 3 or 4 minutes long. This is something we have dabbled in here and there and they do prove popular.
However, I would now like to extend the use of short promotional video and vignettes far more often. They are easy to watch, download, share, and they get a short message out in striking ways.
We do have someone in our team who is learning on the job, but I want to place a lot more emphasis on short videos that are excellent optics – he is going to need help. Some of the video we have in mind would be beyond his level of experience at this time. So as part of the time I am taking out to focus on development, I am going to get him some help and we are going to place far more emphasis on that as well.
We can create a powerful media mix of reports, short cutting edge video and supplemented with the occasional public promotion.
We can have presence across the UK by way of deploying one of our eventual short list of reporters to the scene. We will have far more editioral freedoms than any newspaper since they often would not dare to print what the independent content creators will print. For example, they were too afraid to publish that screenshot of Frankish making dubious comments about children. We were not.
These are developments you should embrace since what we are seeking to do is seriously add to our arsenal and take things on to a whole new level.
If we get this just right it can be an extremely powerful use of resources and time.
I at least think we should explore and trial these methods a few times, lets see what sort of content we can create, lets see what feathers can be ruffled by sending our own reporter to the scene of an incident.
Our reporters can even have an Opfrank TV logo on their mic since, after all, they would be working for us. We can even have them ‘doorstep’ public officials to ask them pointed questions. Its entirely legal, journalists doorstep people all the time.
If we are able to develop and pull off what I now have in mind, it would be an amazing thing for this cause and these issues.
It would elevate things to a whole other level and it would draw in large numbers of real people.
We’d not only be the pressure group with our stated goals in mind, we’d be the go to place to watch uncensored reports and the people and public officials being asked the most searching of questions.
I am extremely optimistic about these proposals as I can clearly see the obvious potential in them. The good thing is that I think almost anyone could visualise the potential in them.
Produced, edited and promoted well the reach of such material would be vast, and what’s more – people can always watch it anytime and it would still be relevant. The better we became at doing them the more people in real life would be drawn over to these issues and made to think about what they can do.
If you stand with us then what we can literally create is not just a pressure group that does good promotions to get a headline for the issues. You can invest and help to create what would really be your own media.
Lets say for the sake of the story that there was an appalling story in Manchester. Lets say the general consensus was that there were still too many unanswered questions and public officials who had come up short but not been properly challenged (if at all).
We can do it. We can dispatch one of our journalists to Manchester and he or she can work to our remit as wished for by the people. In this way you are shaping what the story might be about as well.
I am also going to appoint someone to manage our You Tube channel. Its critical that I find someone to do that one task since our intention is now to seriously put our channel on cyber steroids.
When we produce the sort of content I speak about we are clearly then going to use such mediums to reach out to hundreds of thousands of people.
Will this be easy? No. But I think I can probably pull it off. That’s why I am going to spend some time putting the framework in place. Would it be fantastic despite not being easy? Yes. To do what I now want to do is quite innovative, at least its innovative when specific to one type of crime.
Its going to take a lot of efforts, calls, conversations and negotiations. I will do all of that. I’ll screen prospective reporters to ensure they are a good fit, I’ll find those prepared to go the extra mile, I’ll negotiate their remit and their rates as competitively as I can. In some cases I may even be able to secure services for free, but we cannot count on that, that would be a bonus ball.
My belief is that if we can lead in with some good opening content that has mass reach then there will soon be amateurs coming forward keen to do work for us for expenses or totally free.
Its a big challenge. But we can rise to the challenge and I think if we do this, I think if we get it right, then it can be a very powerful step forward for this entire cause.
These abusers may not pay what they owe but there will come the day when they reap what they sow.
This would be the biggest leap Operation Frankish has ever made. This would be a giant leap for everything related to these issues. We could potentially send our reporters anywhere to cover any incident, or we could get them to door step public officials who had failed us.
At a stroke we become a pressure group and our own grass roots media outlet.
This is pure gold. What do we need you to do? We need you to know you stand with Operation Frankish as we progress and we raise the bar to create a media that gives real people a voice and that doesn’t let failed public officials slither off unchallenged.
So if you do stand with Operation Frankish and this amazing development do two things.
Write “I stand with Operation Frankish” in FB comments. And share this post.
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